We develop the strategic communication guideline with you as basis for a successful conceptional and creative elaboration and condition for effective integrated communication. This integrates all stages of the strategic communication process:

1) Structured briefing, rebriefing, timing and analysis of the situation

2) Compiling the different dimensions in benefits for the target groups

3) Defining the communication goals: Which attitude should have the target groups in the future?

4) Communication contents: With which messages, pictures and which tonality do we reach this?

5) Media recommendation: Which medias perform best with consideration of communicational interests and budget?

6) Conversion of the activities

7) Control of the progress and optimization

Advertising & Marketingconsulting - Axxelerate - D-89537 Giengen - Scharenstetterstr.1 - Tel.: +49 73 22 95 55 40